3 Types Of Businesses And What This Has To Do With Trademarks

There are three types of businesses. The first type is a ‘Me Too’ business. When anything you do is the same thing that everybody else in your industry does. When you say I'm an accountant, I'm a mortgage broker, ok how are you different from thousands and tens of thousands of other accountants, mortgage brokers and so on and on and on. If you can't answer the question what makes you different or better than the guy next door, you got a problem. That's a ‘Me Too’ business. It's impossible to build a really successful ‘Me Too’ business.

The second type of business is a ‘Me Better’ business. It’s when somebody asks you what makes you different, what makes you better than somebody else, you’re going to come up with something a little tweak, a little feature, a little characteristic that you’re going to say “because we do this a little faster, a little better, a little cheaper, a little whatever; this is what makes us different”. This is certainly a lot better than a ‘Me Too’ business. The problem with that is when you get a certain level with this attitude, this little thing that makes you a little bit better, your competition are going to see that and they're going to copy whatever it is that makes you a little bit better, a little bit faster, a little bit cheaper. And your ‘Me Better’ part is not going to be there for a long time. It's not sustainable.

And so the third type of business is the business where you want to be. It’s a ‘Me Only’ business. It’s when you can legitimately say, “I am the only one who..” and then you finish the phrase. “I am the only one who does things a certain way. I am the only company in the world that offer something. We are the only ones who….” Okay, that’s the ‘Me Only’ business. That's where you want to be.

The interesting thing about ‘Me Only’ business is that it's all about perception. It's not really about whether you offer something truly unique. It's whether the people to whom you offer it believe that you are for something truly unique. And the couple ways to do that, one is to have a unique process, a unique system, a unique offer. Something that nobody truly does like for example with Trademark Factory, we’re the only company in the world that offers trademarking services with a free comprehensive trademark search with a single all-inclusive flat fee, with a hundred percent money back guarantee. Nobody else dares to do that and that makes a ‘Me Only’ business.

But, frankly, this is very hard to accomplish because everybody is copying, everybody and everybody is trying to catch up quickly. And so at some point, you realize “I can't really come up with anything truly unique” and so this comes back to the idea that it's all about perception. And so the second way to establish yourself as a ‘Me Only’ business is by having a unique brand. It’s when you say we are the only ones who use a certain ABC technology or a really proprietary XYZ method. It doesn't really matter what the technology of the method are, what matters is that they have a name that you trademark and so you can claim legitimately that you're the only one who uses those things and that creates the perception of uniqueness. That is what takes you to the ‘Me Only’ category.

If you look at ads, if you look at the marketing of really successful businesses, you will notice the pattern. They always try to show you how unique they are, what makes them unique, and often times what makes them unique is the brand. And this way really by trademarking your brand and putting it out there is the easiest and least expensive way to get yourself in the ‘Me Only’ category.

• Does My Trademark Need to Match My Company Name? ()
• What Is a Trademark? ()
• Can I Add More Products and Services to My Trademark Application After It Has Been Filed? ()
• Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks) ()
• What Is Conventional Priority? ()
• Can I Change the Trademark Itself After My Trademark Application has been Filed? ()
• How Long Does It Take to Register a Trademark? ()
• Can I Trademark Dictionary Words? ()
• Can I Trademark the Same Brand for Different Products or Services? ()
• Do All Countries Protect Unregistered Trademarks? (Common-Law Trademarks) ()
• Can I Trademark a Brand Before It Is Launched? (Intent-to-Use Trademarks) ()
• Is My Trademark Available? ()
• Should I Trademark My Startup's Brand? ()
• In Whose Name Should I Apply For My Trademark? ()
• Will the Trademarks Office Help Me Enforce My Trademarks? ()
• Should I Trademark a Logo Done On Fiverr? ()
• How Much Does It Cost to Register a Trademark? ()
• Should I Trademark My #Hashtags? ()
• Are There Annual Trademark Maintenance Fees? ()
• If I Register My Trademark, Does It Mean No One Can Use It? ()
• Four Things Most Commonly Trademarked (The Trademark Dance) ()
• How Does Trademark Factory's Guarantee Work? ()
• What Are Nice Classes of Goods and Services ()
• Do I Have to Be an American Resident to File in the U.S.? ()
• How Are Service Marks Different From Trademarks? ()
• What Are Oppositions? ()
• 3 Most Important Benefits of Registering Trademarks ()
• Why Register a Trademark in Canada to Get a .CA Domain Name? ()
• What is Post-Allowance Statement / Declaration of Use? ()
• Am I Protected Between the Filing and the Registration of My Trademark? ()
• What Is Post-Registration Statement of Use? ()
• How to Use Trademarks to Create a Sense of Uniqueness for Your Business? ()
• What Goes Into a Trademark Application? ()
• What Happens If You Don't Respond to Correspondence from Trademarks Office in Time? ()
• What Makes a Brand Valuable? ()
• Is Registering a .COM Domain Name Enough to Secure Trademark Rights? ()
• Why Is It Important to Preserve Evidence of Use of My Trademarks? ()
• Do I Need an Agreement with My Logo Designer? ()
• Andrei Mincov's story ()
• What is Madrid Protocol? ()
• Trademark Factory Ultimate package ()
• What Are Official Marks in Canada? ()
• Trademark Factory I Feel Lucky package ()
• How Will a Trademark Examiner Examine My Trademark Application? ()
• Can You Trademark Book Titles? ()
• Trademark Factory All-Inclusive package ()
• Trademarks vs. Trade Names ()
• Look-Alike and Sound-Alike Trademarks ()
• Will the Trademark Examiner Check Other Applied For Trademarks? ()
• Trademarking Words in a Fancy Font? ()
• Will the Trademark Examiner Check Unregistered Trademarks? ()
• You Received an Office Action. Now What? ()
• How Long Is a Trademark Registration Good For? ()
• When Should I Trademark My Brand? ()
• Why is Google the Textbook Example of What Not to Do with Your Trademark? ()
• Should I Claim Color as a Feature of My Trademark ? ()
• What Is the Difference Between Trademarks and Patents? ()
• How Should I List Products and Services in My Trademark Application? ()
• What Is the Difference Between Trademarks and Copyright? ()
• When Should I Trademark My Logo? ()
• What Are the Two Main Reasons My Trademark Application Can Be Rejected? ()
• What Is the Trademarking Process? ()
• Can I Mention Someone Else's Trademark on My Website? ()
• What Is An Acceptable Specimen of Use? ()
• What Are Generic, Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks? ()
• What Is UDRP Uniform Domain Name Resolution Policy? ()
• How Do I Trademark Product Names? ()
• When Am I Allowed to Put TM Next To My Brand? ()
• How Do I Trademark Service Names? ()
• What Are Word Marks, Design Marks, and Combined Marks? ()
• What Should I Know About Trademarking Slogans and Taglines? ()
• Should I Trademark My Name Or My Logo ()
• Adding Elements to My Trademark to Overcome Confusion or Descriptiveness ()
• Are Famous Trademarks Treated Differently From Regular Trademarks ()
• Received an Invoice For International Publication of Trademark ()
• What Should I Do If Somebody Infringes on My Trademark ()
• Do Trademarks Protect Their Foreign Equivalents ()
• What Should I Do If Somebody Accuses Me of Infringing Their Trademark? ()
• Asian Domain Name Scam ()
• What Are Two Biggest Branding Mistakes? ()
• Are Dead Trademarks a Problem? ()
• What Is The Difference Between a TM and an R in a Circle Symbols ()
• What Does Using a Trademark Mean? ()
• How Do I Choose a Great Brand for my Business, Product, or Service ? ()
• What Is Weekly Confusion Watch Service? ()
• Supplemental Register ()
• What Are Ornamental Trademarks? ()
• What Happens If I Don't Renew My Trademark In Time? ()
• What Does Confusingly Similar Mean? ()
• What Is a Trademark Assignment Agreement? ()
• What Does Date of First Use Mean? ()
• What Is a License Agreement? ()
• Why Is Search So Important? ()
• What Are Incontestable Trademarks? ()
• How Do I Check the Current Status of my Trademark Application? ()
• Important Amendments to Canada's Trademark Law ()
• How To Trademark a Name and Logo ()
• Trademarking Strategies For Life And Business Coaches ()
• How Do I Cancel Someone Else's Trademarks? ()
• Why Do Celebrities Trademark Their Catchphrases? ()
• How George Clooney Made $1 Billion Using Trademarks? ()
• Misspellings and Other Changes to Get Around Someone Else's Trademark ()
• How To Protect Your Brand On Amazon? ()
• Dividing a USPTO Trademark Application ()
• 5 Movies with Unbelievable Scenes about Trademarks and Intellectual Property ()
• Trademark Factory's New & Improved I Feel Lucky Package ()
• The Dumbest Advice About Trademarks You Could Ever Give ()
• 5 Things You Should Never Say About Your Brand ()
• Trademarks vs Domain Names ()
• What's Your Brand Worth? ()
• 3 Y's Of Protecting Your Brand ()
• Matrix of Success 2 Things a Business Needs for Success ()
• How Coca Cola Trademarked Their Brand ()
• Trademarks: Certainty vs. Commitment ()
• Trademarking Process In a Nutshell - TMs Into Rs Brand Protection Formula ()
• Can I Trademark An App ()
• Incorporation vs Trademarking ()
• 3 Nasty Trademark Rip Offs And How To Avoid Them ()
• Do I Need To Have A Logo To Get A Trademark ()
• The Real Price You Pay For Trademarking ()
• Copyright, Trademarks and Patents: What's the Difference? ()
• How To Create A Killer Tagline For Your Business ()
• The Madrid Protocol and International Trademarking - Updated for 2019 ()
• Difference Between TM and R in a Circle When to Use Which ()
• USPTO Trademark Fees Are About To Skyrocket ()
• How To Trademark A Name And Logo For Free ()
• Trademark Classes Explained | Nice Classification ()
• Trademark Class 35 of Nice Classification ()