What role did trademarks play in the $1 billion sale of George Clooney's tequila brand?
About five years ago, George Clooney and his partner were brainstorming the launch of a tequila brand.
The very first thing they did was give it a name and apply for that trademark. About a year after registration, they chose a distiller in Mexico to manufacture the beverage.
Their recipe was a success, and sales began to take off. Then, earlier this year, the partners sold the brand to Diegeo (the largest liquor company in the world) for $1 billion.
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