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“We went with Trademark Factory^® for two reasons: for one flat fee they'd take care of things from start to finish, no matter what the back-and-forth is and how long it takes, and secondly, the pretty ballsy offer of giving us everything back as a refund if they don't absolutely nail it out of the park. Tangoo has evolved in unimaginable ways, and the one thing that didn't really change is the brand. And when I was on Dragons' Den, one of the Dragons said that that was the best name he's seen on the show. That's when I thought, we should really be trademarking it, because the brand is our biggest asset. It was a no-brainer for us.”

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