I read Andrei's great book that explains why I need a trademark and how important it is to have that as intellectual property. I chose Trademark Factory because I've worked with other trademark lawyers in the past, and all I noticed is that I get nothing but hourly fees, there are no guarantees, there's no clarity about how much the whole thing is going to cost. What I loved about Trademark Factory is that it has a fixed price, they do it regardless of how much effort it takes. With a money-back guarantee! It's pretty hard to beat that! Andrei is a small business owner himself, so he really cares and he's an absolute pro at what he does.