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We realized that our name, Living Blueprint, was crucially important to the strategy of our company and just the thought of losing it became terrifying. As a branding agency, we coach all of our clients to do this. We now know for a fact that we're protected. We don't have to worry about losing our name, about another coming in and claiming ownership over something that we've been building brand equity for a very long time. Andrei makes it very safe, being an all-inclusive, guaranteed rate. He's not going to come back with adjustments halfway through. It worked out great for us and I recommend this to any company.