In this article, we delve into the world of using trademark attorneys - their roles and benefits, as well as cost aspects related to their services. We guide you through the trademark application process and explain why trademarks are vital in business. Learn about the various cost factors involved in applying for a trademark, and see how attorney fees structures work. Further, we analyze the overall costs of trademark attorney for application and of utilizing a trademark attorney against a DIY approach, weighing the pros and cons of both. Lastly, we'll share tips on how to select a suitable trademark attorney. This article is your ultimate guide for everything related to trademark attorneys and the trademark application process.

The cost of using a trademark attorney for your trademark application

A trademark attorney is a legal professional specialized in handling issues related to trademark law. Their role typically involves providing advice on adopting new trademarks, filing and prosecuting applications to register trademarks, handling trademark oppositions, and dealing with trademark infringement issues.

What is Trademark Attorney?

A Trademark Attorney is a legal professional who specializes in managing issues involving trademark law. They play a crucial role in providing advice on the adoption of new trademarks, handling trademark oppositions, filing and prosecuting trademark applications, and managing any trademark infringement issues.

The Purpose of Hiring a Trademark Attorney

The primary purpose of hiring a trademark attorney is to effectively navigate the complex process of registering trademarks. The attorney provides knowledgeable input and legal support in handling trademark analysis, registration procedures, overseeing trademark publication, and dealing with any potential trademark infringements.

Benefits of Engaging a Trademark Attorney

There are significant benefits associated with engaging a trademark attorney. They can help avoid costly errors in the application process, mitigate the risk of potential legal issues, provide professional representation during legal disputes, and offer strategic guidance in maintaining and protecting your trademark.

Understanding Trademark Application

Applying for a trademark involves identifying a distinct brand name or logo, conducting a comprehensive trademark search to ensure it is unique, filing a trademark application, and monitoring the application until the trademark is registered successfully.

Importance of a Trademark

Trademarks are crucial identifiers that distinguish your brand from competitors. They offer legal protection against copycats and counterfeits, add business value by contributing to your brand's reputation, and can convey a specific image to potential customers.

Process of Applying for a Trademark

The trademark application process involves several steps, including identifying a unique logo or brand name, conducting an extensive trademark search to ensure its uniqueness, filing the trademark application and continuously monitoring the application until the trademark is successfully registered.

Cost Factors Involved in the Trademark Application Process

The cost of applying for a trademark depends on numerous factors including government filing fees, search fees, and attorney fees.

Government Fees

Government fees are associated with filing a trademark application. These fees vary based on the number of International classes in which you wish to register your trademark.

Search Fees

Search fees may be incurred when conducting a search to verify that your chosen logo or brand name is unique and does not infringe upon other trademarks.

Application Preparation Fees

These are the fees charged by a trademark attorney or service for preparing your application and assisting throughout the process.

Filing Fees

Filing fees, which are usually assessed per class of goods or services, are paid to the government to process the trademark application.

Trademark Attorney's Fees Structure

The fee structure of a trademark attorney can vary. It might be based on an hourly rate, a flat fee for certain services or a retainer.

Hourly Rates

Some trademark attorneys charge based on the hour. This is a common approach for services that require an unpredictable amount of time, such as handling legal disputes.

Flat Fees

Attorneys may charge a flat fee for more predictable services, such as filing a basic trademark application. This allows the client to know the precise cost upfront.


This is an advance payment to secure the attorney's services. It functions as a reserve that the attorney charges against as they accumulate billable hours.

Adding up the Costs of using a Trademark Attorney

In addition to the above costs, the total cost of using a trademark attorney may include charges for initial consultation, trademark search, application, responses to office actions, and more.

Engagement and Initial Consultation Fees

Some attorneys will charge an engagement fee to begin working with a new client. A consultation fee may also be charged to discuss your case and determine the best course of action.

Trademark Search and Evaluation Fees

Charges for a comprehensive trademark search and evaluation to ensure the client's desired trademark is available and registrable.

Trademark Application Fees

This is for the preparation and submission of your trademark application.

Response to Office Action Fees

These are for responding to any actions or rejections raised by the USPTO during the examination review of your application.

Statement of Use Fees

This fee applies if you filed an “intent-to-use” application and need to show proof of your use of the trademark to the USPTO.

Comparing Costs: DIY Trademark Application vs Hiring an Attorney

One might consider filing their own trademark application to save money, but there can be advantages and disadvantages to this approach.

Costs of DIY Trademark Application

While you can save on attorney fees by filing your application yourself, keep in mind that you're still responsible for government fees and any unexpected costs that arise from mistakes or rejections.

Advantages and Disadvantages of DIY

Doing it yourself could save money upfront, but it often requires substantial legal knowledge and time investment. Mistakes can result in costly re-filings or even the loss of your trademark rights altogether.

Costs of Hiring a Trademark Attorney

Engaging an attorney for your trademark application will naturally involve their fees in addition to government and filing fees. Their expertise, however, can resolve issues efficiently and maximize the chance of your application being successful.

Advantages and Disadvantages of Hiring an Attorney

Hiring an attorney ensures knowledgeable handling of your application and potential issues, saving you time and possibly money in the long run. The downside, of course, is the increased upfront cost.

How to Choose the Right Trademark Attorney

Several factors should be considered when selecting a trademark attorney, such as their experience, cost, reputation, and communication style.

Experience and Specialization

You want an attorney who specializes in trademark law and has a solid track record to back up their expertise. Their experience in your industry can also be especially beneficial.

Cost and Budget Consideration

Knowing your budget helps in finding a suitable attorney. Keep in mind that cost should not be the only determining factor; balance it with the benefits that the attorney brings.

Reputation and Reviews

Research client testimonials and reviews to gain insight into previous client experiences and the attorney's performance.

Initial Consultation and Communication

An initial consultation can help gauge how the attorney treats clients and communicates. You want someone who explains things clearly and makes you feel comfortable.

1. What is the average cost of a trademark attorney for a trademark application?

The typical cost for hiring a trademark attorney for a standard application may range from $1,000 to $2,000. However, this cost might vary depending on the attorney's expertise and geographical location.

2. Are there additional charges related to the trademark application process?

Yes, besides the attorney's fees, other costs include initial application fees of $250-$350 per class of goods/services, and additional fees may arise if legal issues such as oppositions or office actions occur.

3. Can the cost of using a trademark attorney be reduced?

Some costs can be mitigated by conducting preliminary trademark searches before filing an application, thereby minimizing the risk of objections, which requires additional attorney time to respond.

4. What does a trademark attorney's fee cover?

A trademark attorney's fee generally covers one-on-one consultation, comprehensive trademark search, preparation, and filing of the trademark application and responding to non-substantive office actions.

5. Is hiring a trademark attorney necessary for all businesses?

Hiring a trademark attorney is not mandatory, however, enlisting their expertise significantly increases the likelihood of a successful registration, minimizing risks of disputes and possible litigation costs.

6. Can a trademark application be done without a trademark attorney?

Yes, a trademark application can be filed without an attorney, though the process may be complex and time-consuming with a risk of errors, potentially resulting in application rejection or unnecessary delays.