Trademark News & Screw-ups Another Craft Beer Brand Gets Bullied To Death Over Shaky Trademark Claims

Which is why the lesson is: if you start a beer brand without having secured trademark rights in it, you should be prepared to lose your brand. With beer, the brand IS the business. The brand is what people are buying. Nobody can truly distinguish between thousands of variations. It's the brand that sells. By not owning the most valuable asset in your brewery, you're just not being serious about your business.

The video below features Andrei Mincov's commentary of this article.

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