Trademark News & Screw-ups Brand disputes 'likely to increase' as UK trademarks for spirits rise 41%

Even if you do not see yourself suing everyone around for trademark infringement, this story means two things. First, you have to be a lot more careful when choosing the brand for your business. Chances are, it may already be taken. Or something similar to what you're thinking about may already be taken. Second, if you do manage to come up with a brand that is not taken, you must immediately take steps to secure it. Just because a brand is available today doesn't mean it will be available tomorrow. Just because you can get away with using a brand while nobody has heard of you, doesn't mean you will be able to continue using the brand as you start seeing the first signs of success. And yes, if you see someone ripping you off, do something about it.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.