Trademark News & Screw-ups Adidas loses EU bid to extend three-stripe trademark

Was Adidas trying to take a mile after being given an inch here? Maybe. Is there anything wrong with it? No. Was the case wrongly decided? I don't think so. There has to be a point at which simple geometrical shapes become recognizable trademarks. Similarly, there is a point at which a trademark is no recognizable because it's just a simple geometrical shape. Adidas's three stripes are a massively valuable brand, they are certainly recognizable. However, laying a claim on any parallel lines, no matter how abstract, is overkill. But once again, I don't blame Adidas for trying.

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