Trademark News & Screw-ups Adidas loses EU bid to extend three-stripe trademark

Was Adidas trying to take a mile after being given an inch here? Maybe. Is there anything wrong with it? No. Was the case wrongly decided? I don't think so. There has to be a point at which simple geometrical shapes become recognizable trademarks. Similarly, there is a point at which a trademark is no recognizable because it's just a simple geometrical shape. Adidas's three stripes are a massively valuable brand, they are certainly recognizable. However, laying a claim on any parallel lines, no matter how abstract, is overkill. But once again, I don't blame Adidas for trying.

The video below features Andrei Mincov's commentary of this article.



Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.