Trademark News & Screw-ups Amazon applies for trademark 'For Keeps by Amazon' for jewelry

There are two stories inside this article. The first one simply shows how much Amazon values trademarking as a strategy to build and maintain a competitive advantage. No reason to launch a brand unless you can own it. Amazon now owns at least 76 brands pertaining to various industries, which it distributes through, oh well, Amazon. The second story is Amazon's potential anti-trust woes. I'm known for my views against anti-trust laws. I strongly believe that anti-trust laws were the first major step in 1890s to destroy a system of voluntary exchange between free people (capitalism) and replace it with a system where a bunch of power-hungry incompetents tell others how they should live their lives under the guise of promoting the common good (socialism). Anti-trust laws punish the successful for being successful and reward the unsuccessful for failing to compete with the successful in an open market. Anti-trust laws are by their nature arbitrary, capricious and unfair. Punishing Amazon for building software that allows Amazon to offer Amazon brands through Amazon marketplace is ludicrous and mean. But that's what that's what socialists and other "You didn't build it" in the EU and the U.S. are doing. Despicable.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.