Trademark News & Screw-ups Amazon Facing Legal Action Over German 'Black Friday' Trademark Breach

Unlike Canada and the U.S., Europe does not recognize unregistered trademarks. It means that whoever files the trademark there first has priority over everyone else. Now that Black Friday's got a trademark, they have the legal right to go after everyone who uses it, however ridiculous this may sound to someone in North America. The real question here is, will Amazon prefer to pay their team of lawyers to invalidate the offending European trademark or just pay the offenders to go away.

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