Trademark News & Screw-ups Amazon files prepared food kits trademark at IPO

Once you have a famous brand and massive market reach, it looks like anything you touch is destined for major success! I don't remember where I heard it, but I thought it was brilliant when Jeff Bezos was reported to have said that Amazon is not trying to predict what the next big thing is going to be next year and go in that direction. Instead, they're trying to predict which of today's goods and services will still be around in 10 years and focus on becoming the best at it. Well, guess what? People are still going to be buying food and they're still going to be wanting to have their kids have the best meal options in school. No wonder Amazon bought Whole Foods and is now entering the food kits markets.

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