Trademark News & Screw-ups Amazon Granted Patent to Prevent Online Price-Checking In-Store

This is a ninja move. The idea makes a lot of sense, yet, like many things that Amazon came up with, no one had thought of that before. If you are a store and you are offering free wi-fi, the least you can ask of your customers is not to use your wi-fi to find a better place to shop. The problem with this patent, however, is that most people now have data plans. So the store could only control their wi-fi traffic, unless they also install devices that render phone nonoperational, which probably wouldn't be a good idea (think of all helpless husbands who need to call their wives to make sure they're buying the right brand of pasta sauce!)

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