Trademark News & Screw-ups Amazon Granted Patent to Prevent Online Price-Checking In-Store

This is a ninja move. The idea makes a lot of sense, yet, like many things that Amazon came up with, no one had thought of that before. If you are a store and you are offering free wi-fi, the least you can ask of your customers is not to use your wi-fi to find a better place to shop. The problem with this patent, however, is that most people now have data plans. So the store could only control their wi-fi traffic, unless they also install devices that render phone nonoperational, which probably wouldn't be a good idea (think of all helpless husbands who need to call their wives to make sure they're buying the right brand of pasta sauce!)

The video below features Andrei Mincov's commentary of this article.

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