Trademark News & Screw-ups Amazon sets sights on U.K. grocery with checkout-free trademark

Isn't it interesting how the media finds out about plans of successful businesses through trademark applications that they file? Apple, Amazon, Microsoft, and many-many others. Filing a trademark is usually the first step on the way from an idea to making this idea known outside the company. The reason is, the last thing successful businesses need is having to deal with someone stealing their brands. We're taught to emulate successful businesses. And in case of trademarks, it's really an easy and inexpensive thing to do.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.