Amazon sets sights on U.K. grocery with checkout-free trademark
Andrei Mincov's commentary on the original article
Isn't it interesting how the media finds out about plans of successful businesses through trademark applications that they file? Apple, Amazon, Microsoft, and many-many others. Filing a trademark is usually the first step on the way from an idea to making this idea known outside the company. The reason is, the last thing successful businesses need is having to deal with someone stealing their brands. We're taught to emulate successful businesses. And in case of trademarks, it's really an easy and inexpensive thing to do.