Trademark News & Screw-ups AN AUSSIE BRAND'S IN A LEGAL SPAT W/ ABERCROMBIE & FITCH OVER 'BONDI BEACH'

There are special rules about trademarking geographical locations, but only when such geographical locations signify some quality aspect to consumers. For example, wine from grapes grown in a particular region, or wool that comes from sheep grazing in a particular location, and so on. When there is no such special significance, trademarking names https://pedestriantv-prod.s3.amazonaws.com/images/article/2017/07/26/8-619-386.pngthat refer to geographical locations can be fair game.

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