Trademark News & Screw-ups Another ad blocker claims Adblock Plus used a trademark complaint to force it offline

While the name ADBLOCKER may have been considered clearly descriptive today, it wasn't when it was registered as a trademark in multiple jurisdictions. If creators of AdBlock Ultimate think that "rebranding" to Ad Blocker Ultimate will be sufficient to avoid confusion with AdBlock Plus, they may find themselves in the middle of a completely unnecessary legal battle. I mean, since you're rebranding already anyway, why not rebrand to something that people would not confuse with an addon that is known to a much greater number of people? At best, this will detract their attention from creating a superior product. At worst, it will be the end of their product with all the legal fees and costs.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.