Trademark News & Screw-ups Apple lost a 'Steve Jobs' trademark battle in Italy

When I teach my seminars and webinars, I always ask the audience to promise to me that they're not going to use trademarks for evil. Trademarking "STEVE JOBS" and a logo that morphs the letter J into a bitten apple is just that, evil. In Europe, unless you register a brand as a trademark, you have no protection for the brand. And unscrupulous people take advantage of the system by leeching off someone else's fame. If you plan to do any business in Europe, getting your brand trademarked there is a must. But also it is crucial for you to monitor new trademarks being filed there, because European Trademarks Office (EUIPO) will not reject new trademark applications that are too close to yours. It's the job of owners of preexisting marks to police new confusingly similar trademark applications.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.