Trademark News & Screw-ups Are Kid Rock and Feld Headed For a Trademark Fight?

So the dispute is over the tagline, "THE GREATEST SHOW ON EARTH" that belongs to a company behind a 150-year-old circus. The kicker here is that the circus stopped touring earlier this year. Because they only stopped touring this year and because the company behind it is still operational, Kid Rock can't successfully initiate cancellation proceedings to kill the circus's trademark. Moreover, even though the circus is no longer touring, the trademark has independent value. So I agree with the comments in the article: the best win-win out of this would be for the circus company and Kid Rock to enter into a license agreement which would allow Kid Rock to use the tagline and which would preserve the value of the brand. As long as a trademark being used—even by a licensee—it cannot be cancelled for non-use. So the circus company does need someone to use the tagline—legitimately—in order not to lose the brand.

The video below features Andrei Mincov's commentary of this article.

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