Trademark News & Screw-ups Ariana Grande Wants to Trademark a New Perfume Line Using Her Name

Yet another example of doing it right. Here's the correct sequence: (1) Come up with a brand. (2) Check if you can use and own it. (3) Trademark it. (4) Announce it to the world and make a killing on it [Optional]. Unfortunately, most small business owners use a different sequence: (1) Come up with a brand. (2) Announce it to the world and put all their time, money, and energy into building it into something that matters. (3) Get upset when you find out someone else has trademarked it. (4) Go back to step 1.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.