"Arrogance": Slater & Gordon criticised after it files trademark for 'commonly used' phrase - SmartCompany

Andrei Mincov's commentary on the original article
It all boils down to worst-case-best-case scenario.
What's the worst thing that can happen for Slater & Gordon?
Their trademark application will be denied and they will lose a little bit of time and money on trying to get it registered. Not a big deal.
They may also have a few people get a little bit upset with them. Maybe have another lawyer joke made about them. They'll probably get over it.
On the other hand, what's the best thing that can happen to them?
They get their tagline registered as a trademark and will be in a position to control its use by competitors.
I'd say these are pretty good odds.
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