At This Point, Amazon Can Crush a Company Just By Filing for a Trademark

Andrei Mincov's commentary on the original article
In Amazon's case, the trademark application is, of course, just a way to tell the world about their plans. Unlike with Amazon and other giants, the world is not watching what little Johnnys and Jennifers are doing with their small businesses. Yet, intellectual property laws are designed to help the little guy. Big guys don't really need intellectual property as much: they have all the advertising and litigation money they need to gain a competitive advantage. Not that there is anything wrong with being big, megasuccessful and having boatloads of
money—but it's the small businesses and startups with no extra cash lying around that can make the most out of having their IP protected. Often, IP is the only thing that gives them a chance to compete. Even more often, IP is the only reason small businesses and startups get bought up by the big fish. Well-protected intellectual property is often what makes a difference between being bought up and having your business stolen from you.
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