AT&T files trademark 'Verge TV'

Andrei Mincov's commentary on the original article
So AT&T filed not one, not two, three trademark applications for Verge TV, one of them just before Christmas. They have one trademark for VERGE TV and two trademarks for VERGE TV FROM AT&T one with a space between VERGE and TV, and the other one without. Their applications will be examined by USPTO around end of March of 2019, and it would be interesting to see if the examiner believes that THE VERGE registration for "providing consumer product information via the Internet and other communications networks" is confusingly similar with "Broadcasting, webcasting, streaming, and transmission of audio, video, subscription television, and video-on-demand content via the internet and electronic communications networks." AT&T's argument will be they are not in the business of disseminating information about consumer products, and trademark classes 35 and 41 are wide enough to allow both THE VERGE and VERGE TV to coexist. If the examiner approves the AT&T's marks for publication, I would not be surprised if The Verge opposes them. I'm curious what drove AT&T's decision to apply for the mark knowing that the mark is taken. I just can't believe they haven't done the prior search first. The fact that they filed for 3 different versions of the mark indirectly supports this. They want VERGE TV by itself, but they would be happy with VERGETV BY AT&T if VERGE TV doesn't play out. It will be interesting to see how far this goes.
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