Trademark News & Screw-ups A&W Restaurants sues El Paso's Papa Burgers, claims trademark infringement

The only question here is how did it even come to an actual lawsuit. A&W has owned "Papa Burger" trademark for over 50 years. They certainly have the funds to litigate this case. I assume that they had first sent a demand letter to the defendants. Why on earth the defendants didn't amicably settle this? The only reason I can think of is that A&W's initial demands were too high. But frankly, from the trademark law standpoint, this case is a no-brainer. The only question the judge would need to really decide would be the amount of damages payable to A&W.

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