Trademark News & Screw-ups Bandit Brewery just found out the hard way 'YYZ' is already trademarked for beer

Because everyone knows, the best way to get into a trademark dispute within the "friendly" microbrewery community is to adopt a brand, without doing a proper trademark search, of course, that copies your competitor's registered trademark. This will give you plenty of opportunities to play the victim card. It will allow you to complain to the world how unfairly you had been treated. Also, it will allow you to unleash your creativity as you try to rebrand without actually changing anything, assuming that replacing one letter is sufficient to address a potential trademark infringement lawsuit. That's a mature business strategy. Not.

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