Trademark News & Screw-ups B.C. man sues Maxime Bernier’s People’s Party over trademark

I like to say that whenever you say you urgently need to file your trademark application, it's likely too late. The copyright registration is absolutely useless in this case, because copyright is not designed to protect short names and phrases. That's what trademarks are for. The newly filed trademark claims use back to 2015, when no such political party was registered, so the application is flawed, too. In other words, trademarking the right way at the right time would have given Satinder Dhillon all the necessary tools to prevent the use of the name by Maxime Bernier. Unfortunately for Satinder, he didn't do anything that had to be done, the way it had to be done, when it had to be done. The only question is, is he just a spoiler sponsored by a competing party, or is he really clueless about the way IP works and too proud to ask someone who knows?

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