Trademark News & Screw-ups Beyoncé Wins Big In Lawsuit Against Man Trying To Trademark "Poison Ivy Park"

So it was found that POISON IVY PARK is too close to IVY PARK, which is understandable, especially given Beyonce's fame. But I'm wondering, what if the man attempted to trademark POISON IVY PLAYGROUND or POISON IVY GARDEN. Would he be able to get away with that? This is, of course, a merely theoretical exercise, because the further away the copycat brand is from the original, the less value there is in using it. If people are not drawn to the copycat brand by thinking they are getting the original, the owner of the copycat brand has to do all the marketing work on their own, as opposed to simply get a free ride on the fame and marketing done by the original brand. And the thing is, copycats don't want to put the time, money, and effort into marketing and building a strong brand. If they wanted to build a strong brand, they wouldn't start with copying someone else's in the first place!

The video below features Andrei Mincov's commentary of this article.



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