Biggby suing Texas coffee company for trademark infringement

Andrei Mincov's commentary on the original article
In a trademark infringement lawsuit, it's always good to have a few stories that demonstrate how real people were actually confused into thinking that the defendant's products and services come from the same source as the plaintiff's. These stories need to be properly documented and treasured as your most powerful evidence. Without it, you need to prove likelihood of confusion, which is essentially fiction. When you can demonstrate actual confusion, your lawyers' job becomes so much easier!
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