Trademark News & Screw-ups Black cab shape not distinctive enough to be trademark, say judges

Hmm. If that shape is not distinctive enough to be a trademark, what is? The shape of the car may have been generic to many cars when it first introduced, but clearly, it doesn't look like any other car you'd see on the street today. It's also clear that the only reason London Taxi Company preserved the shape of their cars is to make them recognizable to potential passengers, which is precisely the proper function of a trademark. I wonder if the decision can or will be further appealed.

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