Trademark News & Screw-ups Browns Socialhouse demands Chilliwack pub change name due to trademark

The dreaded dilemma when you have to choose between wasting thousands of dollars to change the name (everything from menus to business cards to the building itself) and wasting thousands of dollars on lawyers in an attempt to avoid wasting thousands of dollars to change the name (everything from menus to business cards to the building itself). The Chilliwack restaurant owners' solution: let's get a bunch of our patrons, with zero knowledge of trademark law, and with a lot of passion to defend their favorite bar, and ask them what our new name will be... What usually happens in these cases, is someone comes up with a seemingly clever way of changing the infringing name in a manner analogous to showing the rightful trademark owners a middle finger. Wouldn't be surprised one bit if some genius recommends something like, let's call it Soci-All How's and let those greedy bastards have at it. And of course, it would be so gratifying to do something like this. Nothing better than feeling like a victim. Jokes aside, as a person, you may question the fairness of the trademarking system or the value of protecting your own brand. However, as a business owner, you have an obligation to protect your business from situations like this. It's basically a two-step solution: don't adopt a brand that you can't own, don't build up a brand unless you trademark it.

The video below features Andrei Mincov's commentary of this article.



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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.