California Man Gets Sued After Trying To Trademark Bully A Theme Park

Andrei Mincov's commentary on the original article
The weaker the trademark and the less similar the alleged infringing brand, the more likely you will be described as a trademark bully—and rightfully so. If you have a strong trademark and the alleged infringer is using a very similar brand for very similar products and services, you have an open-and-shut case on your hands. If you have a strong trademark but the alleged infringer is using a less similar brand for less similar products and services, you will start hearing all sorts for "David and Goliath" trademark bully stories. If you have a weak brand and the alleged infringer is using a very similar brand for very similar products and services, people will just ridicule your brand and question how in the world you managed to trademark it. And if you have a weak trademark and the alleged infringer is using a less similar brand for less similar products and services, then you get crucified. The moral of the story: pick your battles when you have a relatively weak brand.
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