Trademark News & Screw-ups California Man Gets Sued After Trying To Trademark Bully A Theme Park

The weaker the trademark and the less similar the alleged infringing brand, the more likely you will be described as a trademark bully—and rightfully so. If you have a strong trademark and the alleged infringer is using a very similar brand for very similar products and services, you have an open-and-shut case on your hands. If you have a strong trademark but the alleged infringer is using a less similar brand for less similar products and services, you will start hearing all sorts for "David and Goliath" trademark bully stories. If you have a weak brand and the alleged infringer is using a very similar brand for very similar products and services, people will just ridicule your brand and question how in the world you managed to trademark it. And if you have a weak trademark and the alleged infringer is using a less similar brand for less similar products and services, then you get crucified. The moral of the story: pick your battles when you have a relatively weak brand.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.