Trademark News & Screw-ups ‘Cash Me Outside’ girl sues gaming company for using her phrase

It's fascinating what one national TV appearance can do to a person or a business. That's how viral sensations are born. This is also how your catchphrases and product names attract attention of unscrupulous people who would want a free ride on your popularity. If you haven't secured your brands by the time you are put in front of millions of eyeballs and ears, you've got a problem. In this case, Danielle Bregoli filed a bunch of trademark applications in April and May of 2017, several months after a few other people applied to get these brands trademarked. If she fails to secure the brands for herself, she may have a hard time winning her lawsuits against the software companies. Simple lesson here, if you say you're KNOWN AS something, make sure you trademark that term ASAP. Otherwise, you may become known as someone who failed to protect what could have been a great name.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.