CBD Craze Is Creating a Trademark Problem for a Coffee Brand in Maine
Andrei Mincov's commentary on the original article
That's a tough one. They are between a rock and a hard place. Spend precious resources throwing money at lawyers to go after everyone who might use CBD as a reference to cannabidiol? Let others use it with impunity? Is risk getting your trademark seen as generic? There is no easy way out from this predicament for Coffee By Design. Cannabidiol is not going to be renamed, simply because they have a trademark. It will continue to be referred to as CBD. People will continue adding it to their coffee. Where does it leave CDB? Either they'll continue going as Coffee By Design and eventually give up on their attempts to enforce their CBD wordmark. In fact, this may get them more customers. Or they'll rebrand completely. We'll see.