Trademark News & Screw-ups Chicago bar's trademark forces new Spokane speakeasy to change its name

If you have a registered trademark, your brand is protected on the federal level, even if no one has ever heard about your brand in a certain part of the country. Just because there is no immediate competition between two bars in Chicago and Spokane doesn't mean that the Chicago bar cannot force the Spokane bar out of the name. And for good measure, since a federal trademark allows the trademark owner to control geographic expansion and franchising of their brand across the entire area of the country.

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