Chicago Court: Yeah, Billy Goat Tavern Is Probably Going To Lose Trademark Case, But It Can Go Forward Anyway
Andrei Mincov's commentary on the original article
And the real moral of the story is if you are starting an establishment that serves food and is considering a name for it, ALWAYS makes sure to check if you can trademark it not just for the restaurant services, but also for the most important food items you plan to serve. This could save you from a situation that Billy Goat Tavern has just found themselves in. The last thing you want is to rely on your legal team being able to prove the relatedness of goods and services between your restaurant and someone else's off-the-shelf food. Much better if your trademark covers both explicitly.