Trademark News & Screw-ups Christian Louboutin faces setback in fight to trademark red sole

A very good point made by the lawyer here is that if Christian Louboutin loses the ability to prevent others from paining the soles of their shoes red, the red soles would become ubiquitous, thereby significantly reducing the value of the Louboutin brand. The value of a trademark is not just about your pride of hanging your trademark certificate on the wall. It's about your ability to prevent others from using a brand similar to yours to compete with you. When your brand no longer distinguishes your products and services from products and services of everyone else, not only is this no longer a valuable brand or even simply your brand. It stops being a brand at all.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.