Trademark News & Screw-ups Coachella Sues “Filmchella” for Trademark Infringement

I understand Coachella's position that there is virtually no reason for anyone to call their festival Filmchella other than to parasite on the fame of Coachella. The article mentions that the demand letter did not cause Filmchella to rebrand, which probably means they think they can convince the judge the two marks are not confusingly similar. The standard for whether trademarks are confusingly similar is whether a potential customer with imperfect recollection of one trademark, when exposed to the second trademark, would be likely to conclude that two trademarks come from the same source. Here, even though the names are different, it looks like Coachella would be able to make the case that people may think that Filmchella is ran or was authorized by Coachella, thus causing confusion. We'll see how this plays out.

The video below features Andrei Mincov's commentary of this article.



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