Trademark News & Screw-ups Coca-Cola accused of 'corporate bullying' as it threatens legal action against tiny New Zealand cafe because its name is too similar to the drinks giant's Innocent Foods trademark

If you have 10 daughters are you being a bully if you do whatever it takes to stop one of them from being raped? Just because Coca-Cola is a huge business with billion-dollar assets does not mean they are supposed to just let others rip them off even if proportionally the damage to Coca-Cola is negligible compared to the costs to the smaller players. There are some truly interesting stats in this article: the couple spent $40,000 to set up their business initially and are claiming it would cost them another $7,000 to come up with a new name. I really hope the $7,000 will include the fees to do a proper trademark clearance search and hopefully a proper trademark application so they could secure their new brand. If they don't do that and simply spend the $7,000 on new signage, it would mean they haven't learned anything from this lesson.

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