Trademark News & Screw-ups Conor McGregor's Next Competitor Is Clothing Brand Champion, Which Is Opposing His Trademark App

EU Trademarks Office (EUIPO) will not refuse new trademark applications even if they are identical to other previously applied-for or registered trademarks. It will not notify the owners of such pre-existing marks. This is because the European trademarking system relies on owners of such pre-existing marks opposing new trademark applications. Unfortunately, only a small percentage of owners of EU trademarks consistently monitor newly filed trademark applications and, therefore, neglect to start opposition proceedings. This is, of course, a totally different story when the new application is filed by a celebrity. No wonder Conor is now dealing with oppositions on pretty much everything he files. The lesson here is to be very strategic and file your trademark applications early and quietly.

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