Trademark News & Screw-ups Court Sides with Zara, Says Safari Company's Trademark is Too Similar to Register

The well-recognized rule is that the more well-known is the prior brand, the wider is the scope of trademark protection it is given. In other words, Zara did not win the case because fashion and travel are closely related. Zara won the case because it has a very distinctive brand that is well-known all over the world. Software and cosmetics seem to be completely unrelated, but try to launch and trademark a Microsoft brand of lipstick and you'll see what will happen and how long it will take. As I said, it's not just about the similarity of products and services. It's also about the strength of the prior brand.

The video below features Andrei Mincov's commentary of this article.



Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.