Trademark News & Screw-ups Covfefe™: Russian company seeks to trademark Trump-ism

LOL, unlike the comments we just posted about Swedish, Norwegian, British, and Norwegian entrepreneurs who ran to the Trademarks Office to trademark COVFEFE, this article is actually full of really funny posts and comments. From the trademarking perspective however, it's still the same idea. You don't own the word when you trademark it. You own the word only in connection with products and services that you register your trademark for. In Russia, you can invalidate a registered trademark if, after it was registered, it was not used by the trademark owner for 3 years. So yes, an early application will give you a heads-up in case something actually becomes out of that brand, so you can negotiate the terms of its transfer, but in the long run, you have to actually do something with it, something that goes beyond simply filing a trademark application.

The video below features Andrei Mincov's commentary of this article.

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