Trademark News & Screw-ups DC Comics Defeats “Jesus” Trademark

Another story from the ""What were they thinking?!"" department... Companies that value their IP monitor possibly confusingly similar trademarks filed around the world and go after everyone who might devalue their successful brands. Thing is, David-and-Goliath trademarking stories are popular today because of the prevalence of illiterate online comments such as ""just change a letter or two there—and they won't be able to do anything to you."" Nothing can be further from the truth. Trademark protection expands much further than identical copying. Trust me, teasing the giant may seem brave and funny—until it isn't anymore.

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