Trademark News & Screw-ups Edible Arrangements sues Google for $209 million over alleged trademark infringement

Is Google liable for trademark infringement by serving ads using someone else's brand for keywords? That's a tough one for Google. They can't afford to lose this one as it would completely disrupt their entire business model. And now, given that the case has already been publicized, they probably can't afford to quietly settle either, because it will send a pretty clear signal to everyone and their dog that Google pays trademark owners whose brands have been abused in Google ad keywords. The question is, can Google fully win this one and get the court to agree that Google can make advertising money without any duty to check if keywords used for such ads refer to a competitor's brand. It'll be an interesting one to watch, for sure.

The video below features Andrei Mincov's commentary of this article.



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