EU court: No, expat Frenchman can't trademark

Andrei Mincov's commentary on the original article
This should have been a contractual dispute more than a dispute of trademarkability in a vacuum. Which is just an another example of how important it is for parties to a JV or a similar type of a relationship to always know, upfront, the terms of who is going to end up owning what IP while the relationship is ongoing and what is going to happen to that IP if the relationship breaks up. In Russia, they call it, "agreeing while on shore," which means you specify the terms of your trip by sea before the ship unmoors.
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