Trademark News & Screw-ups European Court orders probe into ‘significance of Kerry’ as Irish butter rivals clash over trademark

With thousands and even millions of people buying a product, with the product generating millions and billions of dollars in revenue, no wonder the business that makes and sells the product is going to do whatever it takes to protect its brand. The brand is what sells. Losing control over the brand may easily mean losing the entire business. Conversely, gaining a stronger monopoly over the brand may easily mean greater market share. When your revenues are calculated hundreds of millions, such things really start to matter.

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