Trademark News & Screw-ups Explainer: Why Swatch failed to block Apple's 'iWatch' trademark

If you were wondering why Apple officially called their watch Apple Watch, rather than iWatch, here's your answer. With iPhone, iPad, and iPod, Apple was a real innovator and was able to secure a virtually international monopoly over these names. However, by the time they decided to release their smartwatch, Apple couldn't predictably secure the iWatch trademark in a sufficient number of jurisdictions, so they went the easy route. Apple Watch was undoubtedly trademarkable, so they went with that. The outcome described in the article is kind of curious but is now pretty much irrelevant. Unless Apple actually plans to use the iWatch brand in Singapore, it will likely be canceled for non-use anyway.

The video below features Andrei Mincov's commentary of this article.



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