Falmouth family pizzeria battle escalates with lawsuit over trademark

Andrei Mincov's commentary on the original article
It will never cease to amaze me how business owners find piles of money to litigate trademark disputes after neglecting to properly protect their brand for a tiny fraction of what the dispute will cost. The whole disaster could have easily been avoided if, instead of relying on 40 years of use, the true owners of the brand invested in trademarking the name.
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