Trademark News & Screw-ups Fashion Santa Settles Trademark Dispute with Toronto Mall

This is a story with a lot of drama and a happy ending. Paul Mason was able to snatch his brand from a mall that attempted to register the brand as a trademark in both Canada and the U.S. In other words, he only realized how important his brand is AFTER the mall tried to take it away from him. Because both Canada and the U.S. recognize unregistered trademarks, he had a reasonable claim against the mall, and so the two settled. But guess what? All this drama was completely unnecessary. All Mr. Mason had to do was apply to get his brand trademarked as soon as he realized he was, in his own words, "the only model people associate with the title, 'Fashion Santa.'"

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