Trademark News & Screw-ups Federal judge sides with Wrigley over vape liquid trademark infringement suit

It's a very important ruling, with a somewhat predictable result. The deliberate use of someone else's branding, even if done for products and services different from those for which the original trademark was registered, can still be problematic, if such use is unquestionably targeting that particular brand. In other words, the e-juice company was slapped not because they used a name that happens to be the trademarked by someone else for an unrelated product. It was slapped because they were deliberately imitating the branding of a particular trademark owner. That didn't go so well.

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