Trademark News & Screw-ups Ford To Fight Lynk & Co Trademark Over Fears It Will Be Confused With Lincoln

One of the factors that the Trademarks Office and the courts look at to determine if two brands are confusingly similar is customer sophistication. A customer about to purchase a $2 product is more likely to confuse two somewhat similar brands compared to a consumer about to buy a car. In cases like this, the outcome would primarily depend on extraneous evidence, that is whether Ford would be able to prove that Lynk & Co is trying to imitate Lincoln cars or their parts, advertising or otherwise create an impression that Lynk & Co cars are somehow related to Lincolns.

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