Trademark News & Screw-ups Freebie Trademark Search: EXPLORAC

Great case study. The problem is, however, that most brand owners without a proper understanding of how trademark law works would not be able to meaningfully interpret the results of the search. You KNEW that out of all displayed hits, EXPLORICA was the one likely to be found confusingly similar with EXPLORAC. But there are just too many people out there who think that misspelling someone else's brand is a safe way to avoid paying the price for trademark infringement. How many of them do you think will be able to properly use trademark search data, no matter how accurate?

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